.... more evil deeds are afoot....
Friday, June 29, 2007
Friday, June 15, 2007
Celebrating the launch of TBK3
... and just when I'd convinced you I wasn't a cigar-smoking fat-cat...
We're all very excited and pleased about the TBK3 launch! :D
[and for those of you who care, it's a Carlos Torano Reserva Selecta torpedo, and it is delicious!]
Thursday, June 14, 2007
Can you guess what I just uploaded?
... Can you?
Ship dates are always very emotional for me.
There's something really significant about declaring something ready.
Well, it's had two months of beta and it's rocksolid. And nasty.
Anyone who reads about marketing will discover Zipfs law soon enough... #1 gets 90%, #2 gets 9%, #3 0.9% and so on... I have a feeling about TBK3.. this really could be the plugin that becomes the #1 compressor... I wonder...
There's been a long phase of people wanting accurate models of analogue compressors, but I dont think i'm being controvertial in suggesting that it's more due to wanting a compressor that really does the job than there being some bizarre magic to a particular piece of kit - it's always you that decides what sound you take from it, after all. And here we are sitting on TBK3, which REALLY DOES get the job done and is quicker to use than any other comp I know of...
It could just happen...
What's even more nuts is the realization that the people who read this blog could make it happen. The biggest problem at Sonalksis is that no-one knows who we are... we've really struggled for magazine inches, and without big advertising capital you're stuck... Everyone's always telling us about how good the plugins sound... perhaps people like to keep them as secret weapons? ;)
But I've got this long list of things people tell us they really want, from ring modulators to spring-reverbs, pitch-shifters to new even-more-pro eqs, some really pro mastering gear, etc etc (i might post the list sometime...) and I really do like shipping products... with your support in spreading the word, we could afford to take on more people and get these things done.
Can you help? What could we do to make spreading the word easier? Will TBK3 just make it happen?
You can either stay tuned... or start writing the script...
Ship dates are always very emotional for me.
There's something really significant about declaring something ready.
Well, it's had two months of beta and it's rocksolid. And nasty.
Anyone who reads about marketing will discover Zipfs law soon enough... #1 gets 90%, #2 gets 9%, #3 0.9% and so on... I have a feeling about TBK3.. this really could be the plugin that becomes the #1 compressor... I wonder...
There's been a long phase of people wanting accurate models of analogue compressors, but I dont think i'm being controvertial in suggesting that it's more due to wanting a compressor that really does the job than there being some bizarre magic to a particular piece of kit - it's always you that decides what sound you take from it, after all. And here we are sitting on TBK3, which REALLY DOES get the job done and is quicker to use than any other comp I know of...
It could just happen...
What's even more nuts is the realization that the people who read this blog could make it happen. The biggest problem at Sonalksis is that no-one knows who we are... we've really struggled for magazine inches, and without big advertising capital you're stuck... Everyone's always telling us about how good the plugins sound... perhaps people like to keep them as secret weapons? ;)
But I've got this long list of things people tell us they really want, from ring modulators to spring-reverbs, pitch-shifters to new even-more-pro eqs, some really pro mastering gear, etc etc (i might post the list sometime...) and I really do like shipping products... with your support in spreading the word, we could afford to take on more people and get these things done.
Can you help? What could we do to make spreading the word easier? Will TBK3 just make it happen?
You can either stay tuned... or start writing the script...
Tuesday, June 12, 2007
Tuesday, June 05, 2007
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